NEW YORK CITY and RESTON, Va. - March 13, 2006 - As part of an exclusive campaign, Sprint (NYSE: S) customers will be the first and only ones to download songs from multi-platinum recording artist T.I.'s new Grand Hustle/Atlantic album "KING" before its release, and have access to exclusive ringers, Call Tones and images. In addition, "Life with T.I." during the album's launch week can be seen only on Sprint TVSM.

Atlantic Records, a division of Warner Music Group (NYSE: WMG), and Sprint have announced the launch of a major, exclusive campaign in support of T.I. and his eagerly awaited new album. The campaign will offer an extensive selection of unique mobile content that features an artist who is already very popular with many Sprint customers - T.I. is one of only six artists to ever receive a Sprint Platinum Award, which is presented after more than a million Music Tones have been downloaded from one album (from his #1 album, "URBAN LEGEND").

From now until the release of "KING" on March 28, the following mobile content from "KING" will only be available to Sprint customers:

Full Song Downloads. The nation's first wireless music download service, the Sprint Music StoreSM, will offer "What You Know," the smash first single from "KING," along with another album track, "Ride Wit Me," on Sprint Power VisionSM phones.

Music Tones and Call Tones. Every track from "KING" will be offered for both Music Tones, which play a song instead of a traditional ring when a call is incoming, and Call Tones, which play a song for a caller while waiting for someone to pick up the phone instead of the traditional tone.

Following the album's release, T.I. will be Sprint's "Featured Artist of the Month" for April. In support of this high-visibility program, three unreleased non-album tracks, plus instrumental versions of "What You Know" and "Ride Wit Me," will be exclusively available for Sprint Music Store downloads, Music Tones and Call Tones. Sprint will also offer T.I. screensavers, as well as voice ringers and Call Tones, uniquely created by T.I. <http://www.ringaking.com>

Sprint TV customers will have exclusive access to video that is shot by T.I.'s crew during the launch week, or "street week," of "KING." They will also be able to watch full music videos from T.I. on select video-enabled phones, as well as clips from T.I.'s upcoming motion picture "ATL," which Warner Bros. will release on March 31. Additionally, Sprint will offer several T.I. video ringers, including one from the smash new hit, "What You Know."

"We are very excited to be partnering with Sprint to launch T.I.'s new album," said Atlantic President Julie Greenwald. "It is through innovative campaigns like this that we are redefining our release strategy, as we are constantly seeking out unique, non-traditional ways to capture the consumer's attention and drive new music sales. T.I. is our next big superstar, and we are thrilled that Sprint has come to the party with such an amazing rollout."

"Sprint is breaking ground with mobile music with the exclusive and extensive T.I. content offering - including full tracks from his new album that are available now only on Sprint. We are providing customers early access to a multi-platinum entertainer, T.I. With Sprint, customers can get the music entertainment they want, when they want it... and now they can get it first," said Nancy Beaton, director, entertainment and personalization for Sprint.