Finalists Hit the Ground in NYC Vying For Promotions To Reach The Top Spot at WMG's Newly Created Record Label

Competition has kicked off with the premiere episode of The Biz, produced by AOL Music and Warner Music Group.The Contestants will face real-life music business challenges, and true industry moguls will be evaluating their every step as they work from interns to possibly the President of their newly
created -- and yet to be named -- Warner Music Group label. The Biz will air exclusively online at www.thebiz.com with new episodes launching each day leading up to the finale when one contestant earns the title of President of the newly created record label.

The Biz will feature special guest appearances by artists including Fallout Boy, Panic! at the Disco, Jason Mraz, Paul Wall and TI as well as industry heavyweights Russell Simmons, Ahmet Ertegun, Jac Holzman, Kevin Liles, and Todd Moscowitz who will all join Lyor Cohen in judging contestants and promoting top performers to the next level. Click here (www.thebiz.com) and see for yourself what the show's all about!

The Contestants:

Joshua, 24, a DJ from New Orleans, LA

Malena, 22 a receptionist from Ventura, CA

Cynthia, 22, a model from Oakland, CA

Greg, 23, a salesman from Springfield, VA

Kelly, 27, an executive assistant from Los Angeles, CA

Lauren, 23, an artist manager from Manayunk, PA

Rhiann, 20, a student from Los Angeles, CA

Steven, 18, a student/intern from Virginia Beach, VA

Yancey, 25, a mortgage banker from Oakland, CA.

In the line up this week:

Tuesday, October 18 - Meet the contestants as they arrive in New York City

Wednesday, October 19 - Contestants are presented with their first challenge

Thursday, October 20 - Contestants go in front of Lyor Chen for the first
time

Friday, October 21 - Who's making the cut? See judges reaction...